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The web page angelos-lighting.co.uk has the following in the web page, "Angelos Lighting your North London Lighting Shop." I viewed that the website also stated " 1000s of Lighting designs in our showroom." They also said " Call us on 0208 348 5460 0208 482 2688. Opening hours Tue - Sat 1000am - 600pm Sun 1100am - 400pm. Visit us at 127-137 Turnpike Lane, London N8 0DU. Why pay high street prices when you can buy direct from us! We will not be beaten on price! If you find any of our products cheaper we will better that price." The meta header had contemporary lighting london as the first search term. This keyword is followed by lighting london, lighting stores london, and contemporary lighting north london which isn't as important as contemporary lighting london. The other words they used was lighting north london. lighting stores north london is included but will not be understood by search engines.